STRATEGY
Clarity is one of the most valuable things a brand leader can create.
When organizations become complicated, the instinct is often to communicate more. The better answer may be to make the idea clearer.
READ →Thoughts on brand, storytelling, growth, AI and what happens when strategy has to work in the real world.
The way people discover businesses is changing. What does that mean for brands that spent years optimizing for Google — and now need to be understood by AI-powered discovery systems?
READ THE INSIGHT →When organizations become complicated, the instinct is often to communicate more. The better answer may be to make the idea clearer.
READ →A good story is not the thing added after the strategy is finished. It is often how people understand why the strategy matters.
READ →Customers are increasingly asking AI systems questions they once typed into search engines. Brands need to understand what those systems can actually find and interpret.
READ →Owning the strategy is different when you also have to open the doors, serve the customer, manage the team and make the economics work.
READ →The strongest brands create reasons for people to participate, return and bring someone with them. That's where marketing begins to become community.
READ →What an accessibility challenge inside historic National Park Service locations taught us about using emerging technology to solve human problems.
READ →“The work changes.
The principle doesn't.
Find the truth. Make it clear. Tell it well. Build belief.”
Occasional thinking from KROW. No noise. Just useful ideas.