Brand strategy

Brand Identity Development

Brands need a personality to convey relatable traits to consumers. Krow Media will create the color palate, visual tone, and message that enables your brand to speak with one voice across all media.

Brand Positioning

A solid positioning strategy is critical to a company’s growth and longevity. We help articulate your market position and key differentiators—ensuring your employees, products, and marketing always reflect your consumers’ expectations.

Competitive Analysis

It’s essential to have a clear view of your marketplace before you establish your place within it. We research the competitive landscape and consumer insights that will impact your brand before it rolls out—so your business is positioned for success.

Buyers Persona

What makes your customers tick? Our market segmentation research offers insights into buyer behavior—from income and demographics to hobbies and interests—to create brands that speak directly and powerfully to the target groups who make or break your business.

Market Research

You can’t sell your brand to others until you understand it yourself. Utilizing SWOT analysis, market research, and internal culture audits, we drill down to uncover key insights about everything from your audience to your unique selling position—and arm you with the tools you need to communicate it.

developing a buyer persona

How well do you really know your ideal customers?

You won’t be able to position what you’re selling to meet customers’ (and potential customers’) needs without knowing who they are. How well do you know your ideal customers’ backgrounds, their goals, and their challenges? How well do you understand their interests and needs? Do you know how old they are? Where they went to school? Whether they have kids? What a day-in-the-life looks like?
developing a buyer persona

Creating very specific buyer personas can dramatically improve your business results

Without knowing the answers to questions like these, it’s difficult for a business to create an effective strategy to attract, sell to, and delight more of those types of people. In order to grow, you need to understand your ideal customers inside and out and integrate that research across your entire business.

How to use buyer personas & lifecicle stages