TV SHOW DEVELOPMENT & PITCHING
The Most Powerful Way to Drive Results
Krow wins largest global pitch contest - Hosted by Howie Mandel
A competition series about women that undergo rigorous Navy SEALs training won the fourth annual “So You Think You Can Pitch” session at the Realscreen Summit. Billed as a “big, inspirational doc series,” Frogwomen follows 24 women as they endure the elite training regime and the emotional turmoil that goes along with it.
Have a TV Show to Pitch?
Founded in 2010, with offices on both coasts, one in Los Angeles and the other in Charlottesville, Virginia, Krow Media is an award-winning traditional non-scripted powerhouse that creates and produces content for the global market. They were behind the success of tv shows like Extreme Makeover: Home Edition (ABC), School Pride (NBC), World Poker Tour (Travel Channel), Wedding Day (TNT), Construction Intervention (Discovery), and many more. Krow Media won the biggest pitching contest on the planet called REALSCREEN for a project called “Frogwomen”, which presented the question, “Does a female have the mental, physical, and emotional tenacity to make it through the hardest training on the earth and become a U.S. Navy SEAL?”.
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In the know
What is a TV show pitch?
A pitch is the document that tells producers, networks, and executives everything they need to know about the TV show a writer is presenting. Successful pitches succinctly explain important details about genre and tone, and prove that the writer has a clear vision for the direction of the series. Pitches vary in length and style, but they most often contain the same basic elements.
This is a short, emotionally driving synopsis that describes the most essential elements of the show. It sets up the world and gives readers a touchpoint right off the bat.
This includes key information, including the writer’s contact information and the main show details—including the log line.
This document maps out the show and breaks down key moments and characters. You can even include visual cues to set the tone.
This is the full teleplay for the first episode of the series.
Your audience should walk away with a crystal-clear understanding of:
- Who the story is about
- Why you’re the right person to tell this story
- The obstacles your characters will come up against
- What do you mean by item and end product?
- Specifics around what can be expected from the show tonally, visually, and plotwise
- The potential arc of the rest of the season and series
In the know
How do you pitch a show?
This is where we come in. We can help you develop and pitch your ‘concept to screen’ as we say in the biz. To be very honest, this process is not easy. However, here some key tips to start to build your pitch deck. If you feel ready, connect with us, and we will explore the show idea.
5 Important Tips for Building a TV Show Pitchdeck
- Persistence is key
- Make your pitch relatable, and understand what makes it marketable
- Keep your pitch authentic, and don’t get discouraged by similar storylines from other writers
- Flesh out characters that grab people’s attention
- Know your worth as a creative
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