Content Marketing

content marketing

Why launch a content marketing program?

Content allows you the opportunity to personally connect with your audience and share your why. While content marketing has become a popular buzzword, it’s not new and it’s not going away.

We work with brands to craft their story in a way that resonates. We go deeper than a simple blog post or Facebook post. We focus on quality versus quantity. We breathe life into content through visuals, video, and active content. We then amplify your content to ensure it’s seen by the masses so that it will drive profit.

Know your why

Content strategy

Many content marketers operate with the “Produce, Post and Pray” philosophy. However, successful content marketing requires an in depth strategy. Content allows you to personally connect with your audience and share your why. While content marketing has become a popular buzzword, it’s not new and it’s definitely not going away. We work with brands to craft their unique stories in a way that resonates. We go deeper than a simple blog post or article: We breathe life into content through visuals, interactivity, and motion. We then amplify your content to ensure it’s seen by the masses. And to ensure your content is not just seen, but also enjoyed, we focus on quality versus quantity. We want your business to deliver sharable content that sticks with your audience and helps you see real business success. Our content marketing isn’t just surface-level—it delivers tangible results, earning you more likes, shares, and interactions across the board. The following are the seven steps we follow to ensure your success.
Our approach

Our approach

Mission

Mission

What is your "Definition of Success?"

Research

Research & Develop

DEFINE: ​
Current Landscape ​
Competitor Analysis

Audience

Audience

DEFINE: ​
Core Audience ​
Buyer Personas

Story

Story

STAND OUT or STAND DOWN ​ What is your unique story?

Channel

Channel

What channels, both traditional and digital, will strategically align with your brand and mission?

Content Creation

Content Creation

Assemble Team ​
Assign Content ​
Create Publishing Calendar

Amplify

Amplify

Publish Content
Search Engine Optimization (keyword to increase visibility)

Report

Report

Track & Measure results to ensure people are listening and to protect ROI
results

Content marketing results

Brand Authority
Audience Connection
Search Engine Optimization
Customer Conversion
when the defense industry and entertainment meet

The ultimate immersive marketing campaign

Challenge
To create a multi-level Immersive Media storytelling experience so that it increases the brand presence of LMT (a mathematical optimization company) in the defense industry.
Strategy
As audiences are becoming increasingly adept at filtering out traditional advertising, our strategy was to create a brand experience that people ‘want’ to interact with and share. The goal was to align LMT with strategic, authentic partnerships and by creating an entertainment destination that will give their audience a role in the story.
LET'S MEET THE CHARACTERS
Here is how the story unfolds

The client

Successful Defense Firm

Strategic non-profit partnership

Navy Seal Foundation

A global stage

The entertainment event

case study
What is the event?
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What is the event?
Captain America Movie, our all-American comic book hero, is premiering @ comic-con. PERFECT! LMT is a successful defense firm and Navy SEAL Foundation represents our modern day superheros. Let's lock it in.
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We need to book press
Wait?! instead of waiting for press to come to use, why don't we integrate major press outlets into our 2-day event space.

The Hollywood Reporter - Official Headquarters Located at the LMT House. Every celebrity and who's-who's will be interviewed on camera here. Kewl!
Confirm the guest list!
  • Stan Lee (and invited military)
  • Chris evans - Star of Captain America.


Stan can you autograph the first edition you ever created? so we can donate to Navy SEAL Foundation to raise $$$.
PSA (written, produced, and directedby Krow Media)
NFL picked up the PSA and it raised 10's of thousands "text-in" donations to benefit families of our fallen SEALs.
Back to the event
Captain America Military Salute begins. AP live stream out to 100's of VA hospitals nationwide and a few military bases in Afghanistan.

Chris Evans speaks. Then awards the Navy SEAL Foundation with a Captain America shield from the movie.

Military gives Stan Lee a lifetime service award.
Closed with some live music by Juke Kartel
Then over 200 of us piled into buses to attend the captain America movie premiere.
when the defense industry and entertainment meet

The ultimate immersive marketing campaign

  • Live event stream to va hospitals & bases domestically and internationally.
  • Captain America PSA starring chris evans to benefit the navy seal foundation.
  • PSA was picked up on every major news channel.
  • NFL picked up psa and was aired during halftimes across the states. Raised 10's of thousands text-in donations to support families of fallen seals.
  • Associated press and Hollywood reporter headquarted in our event space for 2 days which brought a ton of celebrity power and press coverage.
  • Facebook - increased likes and shares
  • Twitter - was 1 of the top 3 events being tweeted
  • The first time a Bald Eagle attended comic con
  • Daily coverage updates from "live at comic con"