The Collective Agency SL
Your senior living marketing solution with one instrumental partner
ALL-INCLUSIVE SENIOR LIVING MARKETING TO MEET ALL OF YOUR COMMUNITY'S NEEDS
Looking for a comprehensive and effective senior living marketing agency? Look no further than The Collective Agency SL. Our 360 omnichannel approach utilizes strategic, data-driven techniques to help communities increase their census with measurable results.
At The Collective Agency SL, we believe in true partnership and take ownership of the outcomes we provide for your community. As industry experts with decades of experience, we understand the timeless challenges facing senior living and use an out-of-the-box approach to solve them. Powered by Krow Media and ADage Marketing Group, we are the only choice for all-inclusive senior living marketing that meets all of your community’s needs.
The Only Choice for True Partnership.
Our Approach
STRATEGY FIRST, THEN TACTICS
At our agency, we like to think outside the box when it comes to marketing. We’re not just about “Thinking Differently,” we’re all about “Thinking Waitlist!” Trust us, it’s a thing. We know that understanding your unique needs and goals is key to creating a stellar marketing plan. That’s why we always start by defining your “Definition of Success.” This helps us make sure that your marketing efforts hit the bullseye. Unfortunately, some senior living communities skip this crucial step and jump straight into the fun stuff, like designing logos and creating ads. But without a solid strategy, their efforts end up like a Ferrari without a throttle – going nowhere fast. That’s why we prioritize strategy work – it’s the secret sauce that drives occupancy and gets results. Whether you’re a newbie or a seasoned pro, we’ll help you define your goals and create a plan that’s tailored just for you. So let’s get started – we promise it’ll be fun!
THE COLLECTIVE AGENCY BRANDING PROCESS
Research & Discovery
- Market
- Consumer
- Competition
- Operation
- Culture
Brand Strategy
- Brand positioning
- Value Proposition
- Brand Personality
- Values & Attributes
- Core messages
Brand Identity Development
- Naming Identity design (logo)
- Tagline
- Product packaging
Website
- Site Planning
- Tools & Functionality
- Concept, copy, & Design
- Programming
- Search Optimization
- Maintenance
Marketing Planning
- Prioritized tactics
- Budget
- Timelines
- Media Plan
Tactical Execution
- Digital Advertising
- Traditional Advertising
- Email Marketing
- Concept Marketing
- Web videos
- Presentations
- POP Displays
- Direct Response
Results?
RELEVANCE • CREDIBILITY • DIFFERENTIATION
Did You Hear?
The Senior Living Industry is Changing
As we emerge from the pandemic, the senior living sector is experiencing a decline in occupancy, rising costs, and instability in brand reputation. However, there is no need to despair because we are here to assist you. With a well-thought-out strategy, you can identify your target audience and execute it through multiple channels to ensure that potential residents have several touchpoints before visiting for a tour. By the time they arrive, they will be primed and ready to become part of your community. Let us help you achieve this! us help you achieve this!
senior living marketing
Service solutions
Social Media Management
Social Media is the most powerful outlet to showcase your personality and the culture of your community
Social Media Management
Highlight your smiling residents, your incredible events, and your engaging activities calendar
Web & Graphic Design
Your website is the first place everyone will visit to understand more about your community
Web & Graphic Design
So why wouldn't you want an engaging website that is simply attracts families and inspires them to schedule a tour
Power of Video
Imagine being a family member and getting a video message from the community
Power of Video
Imagine being a family member and getting a video message from the community saying we look forward to your tour tomorrow. Now that is a human touch point.
Lead Generation
Lead Generation is two factors:
1) Building the sales funnel
2)Knowing how to nurture them
1) Building the sales funnel
2)Knowing how to nurture them
Lead Generation
Having a healthy CRM and process in place will increase your lead generation which results in higher occupancy.
Marketing Automation
How do you tell your story 24/7 and keep your community in the forefront of families
Marketing Automation
1) Move qualified leads faster
2) Increase appointment conversion
3) Increase leads with fewer touch points
2) Increase appointment conversion
3) Increase leads with fewer touch points
Matterport 3D Tours
Every hear of a "virtual visit"?! COVID changed the playing field for a long time
Matterport 3D Tours
We are the leading Matterport provider for senior living.
Create your completely immersive 3D virtual tour that allows families to walk around your community from ANYWHERE!
Search Engine Optimization
If you aren't showing up in search, you are losing out on leads which means loss occupancy
Search Engine Optimization
Occupancy is the name, ranking high in first position is the game. Increase your search rankings with our SEO package.
Digital Analytics
How about repositioning this with your team in saying "Good Data In, Is Good Data Out"
Digital Analytics
The health of your CRM is so incredibly important to be able to maintain clean, healthy data. When this takes place, then this allows us to take actionable insight and turn them into more leads. More leads = higher occupancy!
Content Marketing
Content Marketing is about telling your story across many outlets that speak to the right audience.
Content Marketing
The content we create is truthful & authentic and relevant & motivating. It's not about you, its about filling the family's needs. Imagine your website being a city and content marketing serving as the road into this city.
Ready to level up your community game? Look no further!
We’re the undisputed champions of Matterport 3D tours for senior living all across the country. Brace yourself for an exhilarating journey as we unveil the extraordinary world of our Matterport 3D Tour, Brand Video, & Fusion Photography Package. Don’t miss out—embrace the magic today!
Some of our Trusted Senior Living Communities
Rock your social media presence
Want to rock your social media presence to drive engagement but don't know how?!
Get ready to show off your community in a whole new way! Our social media campaign is the ultimate secret sauce to success. We’ll help you bring out the unique personality of your community and make your social channels playful and engaging. Let’s get started!
Our Certifications
Our Awards
Our Certifications
Our Awards
READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?
Get A Free Proposal Now!
